Researched and Excerpted from various sources:
For quite some time now a new disruptive innovation technology that generates live holograms has been creating excitement waves in movies; recently in tech headlines and now also in the business world.
I remember seeing holographic User Interfaces in movies such as ‘Minority Report’, ‘Iron Man’, ‘Mission Impossible 4’ and ‘Avengers’ – and rewinding again and again to feast my eyes on the utter beauty of the designs; delighted with the magic of it all.
Holographic technology brings an evolutionary way of doing business in the future, transforming all methods of education, storytelling, business and remote collaboration into new worlds of possibilities, seemingly without any more boundaries. Not only in the corporate & entrepreneurial business world; also in how we explore outer space and planetary systems, human anatomy, anthropology, design, architecture, construction, production – you imagine it, it can take you there.
The thing is though, it’s not so far in the future – some people and companies are already working and playing with it, right now.
Two of the biggest, most innovative (- putting it mildly) players in the field of holographic technology are Microsoft’s Hololens and the until recently very secretive start-up, Magic Leap. (Ok, they are still very secretive…)
Although there are other players in the holographic technology field, these two are the giants, so let’s take a closer look at them.
1. MICROSOFT’S HOLOLENS
Pushing the limits of storytelling, bringing ideas to life. Image: Microsoft News Centre
Microsoft’s Hololens is the worlds first fully self-contained holographic computer, enabling you access to interactive holograms in your own world.
For decades, we have seen holograms in sc-fi movies and TV shows such as “Star Wars” and “Star Trek”. Remember when R2D2 projected a 3-dimensional image of Princess Leia pleading for help from Obi-Wan Kenobi?
We have all heard and dreamt of VR, Virtual Reality. Then there is also AR, Augmented Reality. However what Microsoft and Magic Leap have / are busy developing for us is called MR, which is Mixed Reality.
Mixed Reality blends 3D holographic content INTO your real world, with your holograms in real-world context and scale and not just on top of your real-world surroundings but immersed with it. This enables you to interact with both the hologram and your immediate surroundings simultaneously.
Therefore the new hologram technology embraces virtual reality and augmented reality and with the addition of mixed reality understands your environment, enabling the holograms to look and sound like they are a part of your world.
Hololens provides you with the ability to create holograms with a gesture, use your voice to communicate with apps and navigate with a glance. And that’s just the tip of the iceberg. Talk about futuristic!
This brings the future slap-bang right into our own environment, now.
The Hololens allows you to interact freely with holograms, people and the surroundings in your world, allowing you to see detail where it really matters as the holographic frame positions holograms where your eyes are more sensitive to detail, leaving your peripheral vision unobscured.
Holographic tech will transform the way that you communicate, educate, collaborate, create and explore. The way you do all things called ‘Entrepreneur’.
Imagine being able to do just some of the things that it could do:
- Enhancing educational and instructional moments on Skype – You and your Skype contacts can draw on the screen to place holograms over physical objects in your view. You must see these Skype app Videos to appreciate what it can do.
- Creating what you imagine – Shape holograms to fine-tune designs in relation to your real world surroundings.
- Collaborative remote-location 3D design with others. And visualising your work in 3D – allowing you to make smarter decisions and prototype faster when you can inspect your design from every vantage point.
- Viewing holograms from your colleague’s perspective on the other side of the world, exploring places and ideas in their reality and surroundings.
- Using well-known apps from a holographic perspective, including hundreds more for Hololens via Windows Store. An entirely new way of using e-mail and social media too!
- Building your own Holographic apps.
Transforming How we do Business
Partners of Hololens, such as Volvo, Autodesk, Case Western Reserve University, Trimble and the NASA Jet Propulsion Laboratory have moved beyond proofs of concept and have started to use Hololens in their real business scenarios.
To see how and what they have been up to, you can learn more here. Scroll down… Utterly fascinating!
Do you want a HoloLens? Apparently the cost is $3,000, and is available for purchase if you live in North America. (This could have by now opened up to other countries, not sure.)
Sales were limited to only developers earlier this year, but at the beginning of August Microsoft has opened up availability to anyone willing to pay $3,000 for the VR headset in the US or Canada.
The Hololens Commercial Suite is now also available, ready for business. (Not sure if there are country restrictions on the Commercial Suite.)
Go here for more info and to place your order.
– Source: www.microsoft.com
2. MAGIC LEAP’S MIND BENDING TECHNOLOGY
Magic Leap has been named the world’s hottest startup and it isn’t located in Silicon Valley—it’s in suburban Florida. Like Hololens, they are also creating Mixed-Reality holographic technology, but they are in the lead regarding the quality of their virtual visions – not a pixel in sight. And even though they have let the world in a tiny bit more, they are still very secretive about exactly what they are busy creating and what it will look like.
This article by www.wired.com‘s Kevin Kelly provides an excellent overview.
Here’s an excerpt:
‘Magic Leap is not the only company creating mixed-reality technology, but right now the quality of its virtual visions exceeds all others.
Because of this lead, money is pouring into this Florida office park. Google was one of the first to invest. Andreessen Horowitz, Kleiner Perkins, and others followed. In the past year, executives from most major media and tech companies have made the pilgrimage to Magic Leap’s office park to experience for themselves its futuristic synthetic reality. At the beginning of this year, the company completed what may be the largest C-round of financing in history: $793.5 million. (Alibaba). To date, investors have funneled $1.4 billion into it.
That astounding sum is especially noteworthy because Magic Leap has not released a beta version of its product, not even to developers. Aside from potential investors and advisers, few people have been allowed to see the gear in action, and the combination of funding and mystery has fueled rampant curiosity. But to really understand what’s happening at Magic Leap, you need to also understand the tidal wave surging through the entire tech industry. All the major players—Facebook, Google, Apple, Amazon, Microsoft, Sony, Samsung—have whole groups dedicated to artificial reality, and they’re hiring more engineers daily. Facebook alone has over 400 people working on VR. Then there are some 230 other companies, such as Meta, the Void, Atheer, Lytro, and 8i, working furiously on hardware and content for this new platform. To fully appreciate Magic Leap’s gravitational pull, you really must see this emerging industry—every virtual-reality and mixed-reality headset, every VR camera technique, all the novel VR applications, beta-version VR games, every prototype VR social world.
Then you will understand just how fundamental virtual reality technology will be, and why businesses like Magic Leap have an opportunity to become some of the largest companies ever created.’
– Source: www.wired.com – read the full article.
To have a sneak peek of what they have thus far revealed their product can do, watch what happens on their home page. That whale in the gymnasium is astounding! Click on the image below.
At the heart of Magic Leaps’ technology is a photonics chip, which is a 3 dimensional wafer-like component contains small particles that manage the flow of photons that ultimately create a digital light-field signal. And it also sounds as if Magic Leap’s technology will make any other screen device obsolete – such as your computer, TV, laptop and phone. That’s about all that they are willing to divulge!
And 4 days ago, at a grand opening attended by local tech and political leaders, it came to light that they have secretly been building a 40 person strong VR team in Austin for the past two years.
To read more about the Austin opening and their latest news, click here.
Well, all I can say is that I am sitting on the edge of my seat, wishing with all of my heart to one day have such holographic technology strapped onto my face.
Rock Your Life. Rock Your Business. Rock Your Future.
– Written by Yolanda Brand for Rock Your Life.