Building Your Brand For Wealth

Article written by Harish Chauhan – www.businessbyphilosophy.com

How your private or family business can be worth more than you think.

It is not news that your Brand is one of the most valuable assets of your company. When your Brand is correctly built and promoted, it has immense financial value and commands higher prices while keeping customers loyal.

A Brand built early and implemented properly assures shareholders growth in company value that increases over time. This is significant – enough so that the Brand can be sold for the best price when the owner retires or passes the business on.

Four Simple Questions to Assess Your Brand-ability

Written by Kim Castle – www.brandu.com

Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practitioner even more unclear.

While speaking on branding, the question that I hear most is “How do I know if my business or service is brand material?” With businesses opening left and right, and more and more of them closing each year, I’m glad there are smart business owners who are open to understanding the issue.